The DAli team are strategists, marketers, and creative minds who are united by a love of creating innovative ideas and implementing them.
We work with customers from the USA and Russia, track global social media market trends, and offer our customers current solutions.
«People buy trust before they buy products».
– Mark Stevens
12+ years of progressive experience in Consumer Packaged Goods, Retail, and Commercial Real Estate. Advanced expertise in trade marketing, Go-to-Market strategy development and product launch. Overall encouraged more people buy more, more often.
At Nestle, and then at Ferrero, was responsible for the marketing strategy of the multinational brands Nescafe, Ferrero Rocher, Kinder, Kit Kat, Nutella. Basically, turned the consumer needs into the company profit. Alina also gave an Insight generation workshop at the IKRA Business School.
A year ago, quit job as head of shopper marketing at Ferrero Russia and moved to Los Angeles to study at UCLA.
At DAli, I shape the approach and develop brand promotion strategies based on consumer needs. Shape brand packaging and positioning, and communication solutions.
«People don’t buy what you do, they buy why you do it».
– Simon Sinek
SELF-MADE entrepreneur, filming producer for famous brands: TIFFANY&Co, JO MALONE, DORCHESTER COLLECTION.
The creator of a successful start-up in Russia – the leading weddings media project – WED VIBES.
Enrolled at UCLA, the Faculty of Marketing, sold the
start-up, and moved to Los Angeles.
At DAli I produce creative solutions to activate the brand strategy, based on the current trends, emotional binding of customers, and knowledge of cases of world brands.
«If I had asked people what they wanted, they would have said faster horses».
– Henry Ford
20 years of experience at promoting international brands such as NESCAFE, KIT KAT, NUTS, MAGGI, NESQUIK.
I know the secrets of engaging and selling content.
In DAli I develop and implement tactics of promotion
of commercial and personal brands.
«The best way to predict the future is to create it».
– Peter Drucker
In Russia was responsible for Media and PR projects for P&G, AB InBev, The Russian Children in Need Fund, Confederations Cup 2017, and Yandex.Taxi.
Visited more than 30 countries and three years ago decided to stop in the USA – Los Angeles. Here enrolled
At DAli I am in charge of media relations and public relations.
«Life is a lot more fun if you treat its challenges in creative ways».
– Bill Gates
5 years of experience in retail led Lena to marketing of international brands!
Her extensive experience in launching new brands in the tech and beauty industries has helped her establish clear criteria for success.
At DAli, Lena is responsible for managing projects from A to Z - from the formation of positioning to creation and promotion.
«You become what you believe, not what you think or what you want».
– Oprah Winfrey
There were two most important days in Nastya's life, as Mark Twain said. The first is the day she was born, and the second - when she realized that she wanted to connect her life with marketing.
She has worked on a team of millions of Instagram launches, in charge of brand positioning and sales.
At DAli, she helps implement the strategic and tactical goals of the team.
What Makes Us Different?
FOUNDERS BACKGROUND AND THE MINDSET
DAli combines Alina's fundamental knowledge and experience in positioning and promoting products in Multinationals and Dasha's creative media solutions. DAli creates and implements a 360 degrees marketing strategy covering SMM, PR, Personal Brand Development, distribution.
Teams both in Los Angeles and Moscow allow us to build effective communication in two countries. A large and talented DAli team leads brand strategy execution from business objective and strategy development to the content creation and collaborations with opinion leaders.
ACCESS TO CALIFORNIA BUSINESS ECOSYSTEM
Education at the University of California gives us access to the global trends and the world's most influential entrepreneurs, their insights and knowledge. This allows establishing new connections for partners, provide new contacts.
LET'S WORK TOGETHER
Let our team become an extension of yours to build and grow a successful business solutions with digital marketing.