The DAli team are strategists, marketers, and creative minds who are united by a love of creating innovative ideas and implementing them.
We work with customers from the USA and Russia, track global social media market trends, and offer our customers current solutions.
12+ years of progressive experience in Consumer Packaged Goods, Retail, and Commercial Real Estate. Advanced expertise in trade marketing, Go-to-Market strategy development and product launch. Overall encouraged more people buy more, more often.
At Nestle, and then at Ferrero, was responsible for the marketing strategy of the multinational brands Nescafe, Ferrero Rocher, Kinder, Kit Kat, Nutella. Basically, turned the consumer needs into the company profit. Alina also gave an Insight generation workshop at the IKRA Business School.
A year ago, quit job as head of shopper marketing at Ferrero Russia and moved to Los Angeles to study at UCLA.
At DAli, I shape the approach and develop brand promotion strategies based on consumer needs. Shape brand packaging and positioning, and communication solutions.
What Makes Us Different?
FOUNDERS BACKGROUND AND THE MINDSET
DAli combines Alina's fundamental knowledge and experience in positioning and promoting products in Multinationals and Dasha's creative media solutions. DAli creates and implements a 360 degrees marketing strategy covering SMM, PR, Personal Brand Development, distribution.
Teams both in Los Angeles and Moscow allow us to build effective communication in two countries. A large and talented DAli team leads brand strategy execution from business objective and strategy development to the content creation and collaborations with opinion leaders.
ACCESS TO CALIFORNIA BUSINESS ECOSYSTEM
Education at the University of California gives us access to the global trends and the world's most influential entrepreneurs, their insights and knowledge. This allows establishing new connections for partners, provide new contacts.
LET'S WORK TOGETHER
Let our team become an extension of yours to build and grow a successful business solutions with digital marketing.